MSM Kuwait Faculty

Mr. Khaled Wahba, Ph.D

Dean of Academics

Field: Research Methods / Decision Making Tools

Official Email: kwahba@msm-kuwait.com

Khaled Wahba is an adjunct Associate Professor at a number of universities, business and technical schools located in variouscountries such as Canada, the Netherlands, Romania, Peru, Colombia, Suriname, Kuwait and Egypt. With more than 20 years of teaching experience in the academic field, Khaled has dedicated his career as a freelance trainer and instructor with a focus on Data Analysis, Decision Making, Quantitative Research Methods, Systems Thinking and System Dynamics. His goal is to share extensive knowledge and experience outside the academic field, targeting corporate and business clients. Individuals trained represent different sectors such as Petroleum, Cement, Banking and ICT.

Khaled completed his BSc and MSc at Cairo University, Systems and Biomedical Engineering Department, Egypt in 1985 and 1989 respectively. He received his PhD from Aachen University of Technology in Germany, Faculty of Mechanical Engineering. Since returning from Germany, he is an Associate Professor in Systems and Biomedical Engineering, Cairo University, Egypt.

In addition to over 95 academic and business publications, Khaled co-authored a book in 2007 with Professors S. Jones and B. van der Heijden titled “How to Write Your MBA Thesis”. This publication became the standard textbook adopted by the Maastricht School of Management, the Netherlands for MBA students across 22 outreach programs. Khaled also co-authored various chapters in books in the field of knowledge management. Furthermore, he supervised over 400 theses and dissertations in biomedical engineering, and management.

Khaled has developed his own portfolio of training courses that he believes are essential for any organization to understand the complexity of business and the decision making process. His courses such as: kwantiTM, Data Analytics for Impact DAFI(c), Life Design©, Pizzatistics®, Research Skills for Business always provide a framework for participants to help change their mindset and the way they think both professionally and personally.

Beside his interest in training, teaching, supervision and research, for over 6 years Khaled served as the Director and Academic Advisor of a regional education and training institution (RITI), located in Egypt. During his time as Director, RITI was considered the leading provider of postgraduate studies and professional training in the Egyptian market.

Afterwards, Khaled served as the CEO of an IT startup company operating in Egypt and the UAE for 4 years. After which, he shifted his career path to extend his experience and knowledge in academia, to corporate and private sector clients.

On a consultancy basis, Khaled has participated with the Maastricht School of Management to design and develop a management program for the staff of the Ministry of Irrigation and Water Resources, in Egypt. Moreover, he is currently involved in building a System Dynamic Model for the adoption of electronic healthcare records in Egypt on behalf of the Ministry of Communication and Information Technology and for the Ministry of Health and Population.

Khaled is frequently invited to give talks and presentations in his field both inside and outside Egypt. He was also an active member and board member of various international societies, conferences and academic journals. Khaled currently resides in both Egypt and Canada at various times of the year, and can be contacted at kwahba@kwahba.com.

Best regards,

Dr. Khaled Wahba

Hamed M. Shamma, Ph.D.

Field: Management

Personal Email:shamma@aucegypt.edu

Professor Shamma is the BP Endowed Chair and Associate Professor of Marketing at the School of Business, at The American University in Cairo (AUC), Egypt. He received his Ph.D. in Marketing from the George Washington University in Washington, DC (USA). He also holds a Bachelor’s of Arts (BA) in Business Administration with specialization in Marketing and Masters of Business Administration (MBA) with a double concentration in Marketing and International Business from the AUC.
Professor Shamma co-authored the first Arab Word Edition of Marketing Management, – the most widely used marketing book in graduate business schools worldwide – with Philip Kotler and Kevin Keller. He also published several papers in leading journals such as: the Journal of Product and Brand Management, International Journal of Marketing Studies, Benchmarking: An International Journal, International Journal of Economics & Business Research, International Journal of Commerce and Management and International Journal of Customer Relationship Marketing & Management among others. His research interests are in the areas of corporate marketing, strategic brand management, and customer relationship management (CRM). Recently he has been working on other topics including: political marketing, marketing of e-government services, social marketing and entrepreneurial marketing. He was invited to contribute to a book chapter with the following paper: “A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance.”
Professor Shamma presented a variety of papers at leading international conferences such as the American Marketing Association Annual Conference, Academy of Marketing Science Annual Conference, Annual Macromarketing Conference and the Society for Marketing Advances Annual Conference among others.” He received the best paper award at the 9th Annual World Congress of the Academy for Global Business Advancement in 2012. He received the best paper award for his paper “Customer Relationship Management in Professional Service Organizations: Factors Influencing CRM Adoption and Use in the Building Industry,” presented at the Annual Society for Marketing Advances Conference in 2006.
Professor Shamma taught a variety of courses including: marketing management, consumer behavior, marketing research, marketing strategy and marketing of services. He has been a guest speaker to several other courses including: strategic brand management, advertising and promotion management, retail management, marketing information systems and e-marketing.
Professor Shamma has over four years of corporate experience at Mobinil, a subsidiary of Orange – a leading telecommunications service provider – and Egypt’s leading mobile service operator. He was involved with corporate performance assessment, analysis, forecasting and budgeting. This included developing the company’s balanced scorecard and Key Performance Indicators (KPI’s), analyzing the company’s performance in relation to forecast and conducting benchmarking exercises. Dr. Shamma received several awards of recognition for his achievements at Mobinil. He was especially recognized for presenting an in-depth prepaid market analysis and suggesting courses of actions and recommendations. His Ph.D. dissertation study – which was built on his prior experience – involved examining the corporate reputation of the major wireless operators in the U.S. as viewed by different stakeholder groups.
Professor Shamma conducted training and consulting for several organizations in the areas of corporate branding, corporate reputation, marketing strategy, consumer perceptions analysis and brand development and management. He is specialized in examining corporate-level issues about organizations such as: corporate reputation, corporate branding, corporate image, corporate reporting and corporate performance. He consulted and provided training to various organizations such as: Ministry of Civil Aviation, Ministry of Administrative Development, Eva Pharma, Orange Labs, Etisalat Misr, Goldman Sachs Women Entrepreneurship and Leadership, Management Center, the International Advertising Association (IAA), Chartered Institute of Marketing (CIM), Flat 6 Labs, LearnServe, Fekrety, the Future Generation Foundation, Prana for Self and Corporate Development and Artrac among many others.