MSM Kuwait Faculty

Hamed M. Shamma, Ph.D.

Field: Management

Personal Email:shamma@aucegypt.edu

Professor Shamma is the BP Endowed Chair and Associate Professor of Marketing at the School of Business, at The American University in Cairo (AUC), Egypt. He received his Ph.D. in Marketing from the George Washington University in Washington, DC (USA). He also holds a Bachelor’s of Arts (BA) in Business Administration with specialization in Marketing and Masters of Business Administration (MBA) with a double concentration in Marketing and International Business from the AUC.
Professor Shamma co-authored the first Arab Word Edition of Marketing Management, – the most widely used marketing book in graduate business schools worldwide – with Philip Kotler and Kevin Keller. He also published several papers in leading journals such as: the Journal of Product and Brand Management, International Journal of Marketing Studies, Benchmarking: An International Journal, International Journal of Economics & Business Research, International Journal of Commerce and Management and International Journal of Customer Relationship Marketing & Management among others. His research interests are in the areas of corporate marketing, strategic brand management, and customer relationship management (CRM). Recently he has been working on other topics including: political marketing, marketing of e-government services, social marketing and entrepreneurial marketing. He was invited to contribute to a book chapter with the following paper: “A Multiple Stakeholder Perspective for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance.”
Professor Shamma presented a variety of papers at leading international conferences such as the American Marketing Association Annual Conference, Academy of Marketing Science Annual Conference, Annual Macromarketing Conference and the Society for Marketing Advances Annual Conference among others.” He received the best paper award at the 9th Annual World Congress of the Academy for Global Business Advancement in 2012. He received the best paper award for his paper “Customer Relationship Management in Professional Service Organizations: Factors Influencing CRM Adoption and Use in the Building Industry,” presented at the Annual Society for Marketing Advances Conference in 2006.
Professor Shamma taught a variety of courses including: marketing management, consumer behavior, marketing research, marketing strategy and marketing of services. He has been a guest speaker to several other courses including: strategic brand management, advertising and promotion management, retail management, marketing information systems and e-marketing.
Professor Shamma has over four years of corporate experience at Mobinil, a subsidiary of Orange – a leading telecommunications service provider – and Egypt’s leading mobile service operator. He was involved with corporate performance assessment, analysis, forecasting and budgeting. This included developing the company’s balanced scorecard and Key Performance Indicators (KPI’s), analyzing the company’s performance in relation to forecast and conducting benchmarking exercises. Dr. Shamma received several awards of recognition for his achievements at Mobinil. He was especially recognized for presenting an in-depth prepaid market analysis and suggesting courses of actions and recommendations. His Ph.D. dissertation study – which was built on his prior experience – involved examining the corporate reputation of the major wireless operators in the U.S. as viewed by different stakeholder groups.
Professor Shamma conducted training and consulting for several organizations in the areas of corporate branding, corporate reputation, marketing strategy, consumer perceptions analysis and brand development and management. He is specialized in examining corporate-level issues about organizations such as: corporate reputation, corporate branding, corporate image, corporate reporting and corporate performance. He consulted and provided training to various organizations such as: Ministry of Civil Aviation, Ministry of Administrative Development, Eva Pharma, Orange Labs, Etisalat Misr, Goldman Sachs Women Entrepreneurship and Leadership, Management Center, the International Advertising Association (IAA), Chartered Institute of Marketing (CIM), Flat 6 Labs, LearnServe, Fekrety, the Future Generation Foundation, Prana for Self and Corporate Development and Artrac among many others.